WAGMI COFFEE
WAGMI
2025
packaging
The packaging for WAGMI Coffee is designed using the café’s minimal, typographic branding across all elements. A large-format logo, paragraphs set in a capitalised monospaced typeface, and typography arranged on concentric circular paths reflect the circular brand motto, “We Are All Going to Make It.”
The system uses a single box design: a white box featuring typography only. A slit in the box holds a removable coaster, with a unique coaster design for each coffee variety. These coasters replace traditional labels, allowing the coffee shop to use one universal box across its entire range.
Once the box is discarded, the coaster can be reused as a functional coaster. The same coasters are also used in the café when serving each corresponding coffee. Serving as both packaging labels and in-store coasters, they provide key information about each coffee, and on the reverse feature a QR code linking to further details, including the variety, farmer, origin, and recommended brewing method.
The system uses a single box design: a white box featuring typography only. A slit in the box holds a removable coaster, with a unique coaster design for each coffee variety. These coasters replace traditional labels, allowing the coffee shop to use one universal box across its entire range.
Once the box is discarded, the coaster can be reused as a functional coaster. The same coasters are also used in the café when serving each corresponding coffee. Serving as both packaging labels and in-store coasters, they provide key information about each coffee, and on the reverse feature a QR code linking to further details, including the variety, farmer, origin, and recommended brewing method.
