WAGMI COFFEE

The packaging for WAGMI Coffee is designed using the café’s minimal, typographic branding across all elements. A large-format logo, paragraphs set in a capitalised monospaced typeface, and typography arranged on concentric circular paths reflect the circular brand motto, “We Are All Going to Make It.” The system uses a single box design: a white box featuring only type. A slit in the box holds a removable coaster, with a unique design for each coffee variety. Replacing traditional labels, these coasters  allow the coffee shop to use one universal box across its entire range. Once the box is discarded, a coaster can still be used. The same coasters are also used in the café when serving each corresponding coffee, providing key information about the variety, farmer, origin, and recommended brewing method.