The Performance Shop
pelma.LiaHaraki
2018
identity, creative direction
The Performance Shop is a pop-up shop offering a variety of available performances of diverse styles, genres and themes, giving viewers/passers-by the opportunity to choose, watch or participate in one or more of the available works.
To this day, The Performance Shop opened in 3 different cities with the 2018 edition being part of the Athens and Epidaurus Festival.
The typographic identity is designed in such a way that a new city name can be added to it at any time. The colours also change with each new location. A neon sign with the logo features in every city's shop.
The 2018 identity features a golden fabric that was photographed specifically to fit the P shaped poster that also folded into a triptych flyer. The image of the gold fabric itself became a performative commemoration of the rich heritage the new location boasted. A street, known in its glory days as the ‘Athenian fabric retail hot spot’.
Identity guidelines where used across various media as well as the website.
www.theperformanceshop.org
To this day, The Performance Shop opened in 3 different cities with the 2018 edition being part of the Athens and Epidaurus Festival.
The typographic identity is designed in such a way that a new city name can be added to it at any time. The colours also change with each new location. A neon sign with the logo features in every city's shop.
The 2018 identity features a golden fabric that was photographed specifically to fit the P shaped poster that also folded into a triptych flyer. The image of the gold fabric itself became a performative commemoration of the rich heritage the new location boasted. A street, known in its glory days as the ‘Athenian fabric retail hot spot’.
Identity guidelines where used across various media as well as the website.
